When rolling out a digital signage strategy, there is a lot to think about. From developing a content strategy to mounting the screens, turning a vision into reality can be a daunting task, especially if new to digital signage.
The pandemic has forced companies to adapt and evolve to meet new consumer expectations. One way in which successful businesses are doing this is by embracing the power of digital signage.
As digital indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important businesses understand their wide variety of uses in addition to wayfinding and navigation.
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), a source of Canadian OOH market insights for its advertiser, media owner, and programmatic tech-stack members, has welcomed INEO Solutions Inc. as its newest place-based member. COMMB approved the Vancouver-based company’s membership and verified the methodology INEO uses for calculating average weekly impressions captured by its digital…
A new interactive kiosk debuted at a restaurant in Quebec, combining digital signage with air touch technology. Samsung Electronics Canada and iNUI Studio have launched the AIRxTOUCH KIOSK Series 3, a touchless interactive kiosk intended to enhance the safety of staff and customers and speed up transactions and improve order accuracy – all from a…
The Interactive Customer Experience (ICX) Association is now accepting nominations for its annual Elevate Awards, which honours individuals and organizations that are pacesetters in using technology to elevate the customer experience. The ICX Association’s Elevate Awards are fast becoming one of the most prestigious awards for creative and innovative deployments that elevate the customer experience….
Broadsign, an out-of-home (OOH) marketing platform developer, announced a joint effort with multiple digital signage companies to provide an end-to-end in-store digital marketing platform for multi-brand retailers.
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