Stingray, a music, media, and technology company, announced a partnership with Leger, a Canadian-owned market research and analytics firm, to measure the effectiveness of retail-based digital audio advertising in Canada. The Stingray Retail Media Network enables advertisers to reach and connect with principal shoppers at point-of-sale across a growing variety of retail verticals. The hyper-relevant…
Roland DGA has launched its third-generation of state-of-the-art inkjets, the TrueVIS VG3 and SG3 series large-format printer/cutters engineered for greater image quality, productivity, and ease of use. The TrueVIS VG3 Series usher in a new era of productivity, color control, efficiency, and convenience, while the value-packed SG3 models make the latest TrueVIS technology accessible to…
An extended partnership between Clear Channel Europe and Broadsign will enable media buyers to tap into Clear Channel’s 3000-plus digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s UK out-of-home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP). The…
Toronto grocery worker and father, Chris Morren, has made a successful side hustle by starting a billboard business known as Great Outdoor Advertising. “I used to be in the billboard business, mostly large scale, hand-painted third-party murals in downtown Toronto, from 1994 until 2000,” Morren told blogTO in the report. Morren sold the billboard business…
Vistar Media, a global provider of software for digital out-of-home (DOOH), released the version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization. The Vistar DSP manages single share of programmatic OOH dollars transacted globally and is the trusted platform for…
Lamar Advertising, an out-of-home advertising company, has joined the World Out of Home Organization (WOO). “We are excited to join WOO and get to know our counterparts around the world better,” Lamar chief executive Sean Reilly said. “There’s never been a more promising time to be in the out-of-home industry, and we look forward to…
Captivate, North America’s location-based digital video network, launched Captivate Windowfront, a state-of-the-art media product that transforms vacant urban building fronts into digital out-of-home screens. Captivate Windowfront, a sales representation partnership with FrontRunner Technologies, combines Captivate’s ad sales expertise with FrontRunner’s projection technology to deliver large-format digital advertising solutions at scale within major Canadian urban centres….
The new Sharp Electronics PHNY and PHNS Ultra-HD professional LCD monitor series was introduced for the first time on Feb. 1, offering high-definition signage solutions. The displays are available in three sizes: 1397 mm (55 in.) class, 1270 mm (50 in.) class, and 1092 (43 in.) class. The PNHY series features brightness of 500 nits,…
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), a source of Canadian OOH market insights for its advertiser, media owner, and programmatic tech-stack members, has welcomed INEO Solutions Inc. as its newest place-based member. COMMB approved the Vancouver-based company’s membership and verified the methodology INEO uses for calculating average weekly impressions captured by its digital…
Durst Phototechnik AG, a manufacturer of professional digital imaging systems, has invested to supply the Canadian industry with inkjet solutions in Canada’s ever-growing digital printing market. Philip Hampson brings a wealth of experience as a veteran in the printing industry. He has previously served in several national sales roles supporting various print markets. “I have…
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