Tag Archives: DOOH

Deck the halls with DOOH 18 December 2024 The magic of the holiday season is upon us. Read how DOOH advertising captures attention in this bustling environment, guiding holiday shoppers with timely, engaging displays to enhance the shopping experience and drive brand impact. + Read More

In with the old, in with the new: Static OOH holds strong amid digital dominance 22 July 2024 A new report on the state of static out-of-home (OOH) looks at the challenges, opportunities, and future predictions of this legacy advertising medium. + Read More

Astral to continue ad partnership with Montreal transit agency 16 April 2024 Out-of-home (OOH) solutions provider Astral has renewed its long-standing, exclusive partnership with Transgesco, the subsidiary which manages advertising operations for the Societe de Transport de Montreal (STM). + Read More

How to make an outstanding impression that lasts 9 April 2024 The strategic use of programmatic digital-out-of-home (pDOOH) advertising has become a game changer for brands looking to drive awareness, traffic, and purchase intent. + Read More

What’s hot, what’s not in OOH 9 April 2024 In the world of out-of-home (OOH) advertising, it is important for brands to keep their fingers on the pulse of the market, and continuously adapt to the needs and preferences of consumers, to ensure they stay ahead of their competitors. + Read More

Illumination woes, wide-format trends round out 2023’s top stories 27 December 2023 Indeed, this year was another one for the books, and Sign Media Canada was your source for all the latest industry news and trends. + Read More

Mind the gap 5 December 2023 In the world of digital out-of-home (DOOH) advertising, a gap exists between advertising creatives and media buyers. + Read More

RCC Media partnership to expand Outfront’s digital coverage in the GTA 24 April 2023 Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA). + Read More

OOH media is not only recovering, it’s gaining momentum: study 12 September 2022 After the significant disruption to advertising investment faced by the entire media ecosystem in 2020, a bi-annual study by DPAA reveals out-of-home (OOH) media in 2022 is not only recovering, but also gaining momentum. + Read More

Edmonton approves return of giant sign to city parking lot 12 September 2022 An 8-m (26.2-ft) digital sign can return to a parking lot near 109 Street and Jasper Avenue in central Edmonton, after the city initially cancelled its permit due to concerns over light streaming into nearby buildings. + Read More