Innovations in printer technology, inks, and software have enabled print service providers to address today’s market demands head-on, including the continuing rise of e-commerce and the macro trend towards personalization and customization.
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Today’s print shop clients are often looking for specialty printed and short-run apparel along with their graphics, and direct-to-garment (DTG) printers have emerged as a critical technology.
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Federation of European Screen Printers Associations (FESPA) is introducing FESPA Innovations and Trends (FIT), a new series of live virtual events aimed at helping printers plan effectively for their business recovery.
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Although demand has temporarily fallen from previous highs in some areas, the manufacturing and production capabilities of the industry’s sectors remain steady despite the challenges, with planning and development activities there largely continuing in readiness for post-pandemic recovery.
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The pandemic has affected every business, including digital print. As many industries have done, the digital printing sector has responded to the pandemic with compassion and creativity.
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Sign Media Canada recently spoke with Megan McGregor, marketing and general manager at Fully Promoted in Peterborough, Ont., to learn more about the shop’s history, screenprinting process, recent projects, and how the team intends to keep ahead of the game in a constantly evolving and competitive landscape.
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