The key to successfully and safely delivering integrated brand experiences in the post-pandemic world lies in the skillful and strategic use of creativity and technology to connect, captivate, and convert.
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To celebrate the 25th anniversary of one of its biggest shows, Alegria, Cirque du Soleil decided to use light-emitting diode (LED) sources as a corporate social responsibility initiative to reduce its environmental footprint.
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Integrated brand experience firm iGotcha Media recently launched its new health and wellness system. The health and wellness system creates a safe and secure retail environment—a ‘safety zone’ that may extend from the parking lot to the stock room.
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LG Business Solutions has introduced digital signage packages that allow businesses to dynamically communicate their policies, sanitization standards, and real-time updates to employees and customers.
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The façade of the Seminole Hard Rock Hotel & Casino in Hollywood, Fla., the world’s first guitar-shaped hotel, is both a media system and a dynamic sculpture. Each evening, the hotel becomes a temporary light installation with interactive choreography set to music.
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When people hear the term ‘digital signage,’ the same image tends to come to mind: a flat screen streaming colourful content. Such a screen may vary in size and resolution, but the general presentation is the same.
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