In 2017, Hunter Boots opened its first flagship location in North America at Toronto’s Yorkdale Shopping Centre. The company recruited Govan Brown and The Look Company to bring its drawings to life.
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The printing of fabrics has seen a revolution in recent years with the advent of digital technology, which has saved significant time, money and labour compared to the days of screenprinting. Today’s large-format dye sublimation presses can meet growing customer demand for the on-demand production of customized soft signage applications, ranging from flags and banners to lightboxes.
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Digital printing is a key part of nearly every area of the sign and graphics industry. Indeed, the management of large-format printers is considered one of the most important tasks for sign fabricators today, if they are to be successful.
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In recent years, fabric printing has moved beyond clothing and apparel, dye sublimation and screenprinting with the advent of digital direct-to-textile printing. Thousands of solvent-based, eco-solvent, durable aqueous ‘latex’ and ultraviolet-curing (UV-curing) wide-
format digital inkjet printers can be used today to produce a broad variety of unique fabric applications.
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Earlier this year, Northern Flags—a European supplier of fabric-based point-of-purchase (POP) displays, banners and flags—completed the printing, treatment and installation of a 20 x 10-m (65.6 x 32.8-ft) banner that reportedly purifies the air surrounding it.
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