Hivestack, GroupM announces partnership in Singapore
GroupM Singapore has announced a partnership with Montreal-headquartered Hivestack, a leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.