Turbo Images, a fleet graphics specialist headquartered in Saint-Georges, Que., has announced the new general manager for the company’s Lettrapub division.
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Chris Fritzsche, owner of Fritzworks Printing in Burnaby and Langley, B.C., calls his shop “the house of yes.” Founded in 2006, this once-tiny space has quadrupled its size in the last five years, establishing its reputation as a producer of high-quality print products for the movie industry, as well as local businesses.
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From site visit to receiving files, creating colour proofs, print set-up and printing, cutting down the panels, labelling and packing, this 12.1- x 76.2-m (40- x 250-ft) wide movie poster hoarding for the action blockbuster Aquaman was completed within a week and installed overnight.
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GMG Americas has signed an agreement with Access, an information technology (IT) solutions provider headquartered in Toronto, as its Canada-wide products reseller.
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With all the many brands and different messages bombarding one’s life, it is not surprising that people have learnt to tune out from the majority of them. However, one marketing medium that remains hard to ignore is channel letters (also known as built-up letters). This illuminated signage, used to display a brand name or logo on the side of a building, in a shopping mall, or at a trade show, continues to help companies stand out from the crowd and attract customers.
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Hollywood propmaster Russell Bobbitt credits large-format digital printing for helping him visualize and—in some cases—manufacture props for the recent blockbuster movie, Captain America: The Winter Soldier.
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