Lyle Bunn, founder and chair of the Center for Digital Experience (CDX) in Brighton, Ont., passed away on Oct. 9 from colon cancer. He was 63.
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Digital signage consultant and frequent Sign Media Canada contributor Lyle Bunn will now focus fully on developing the Center for Digital Experience (CDX), which supports businesses with webinars, case studies, how-to guides and other educational resources.
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Digital signage has been around for 25 years or so, having started with videotape loops airing on cathode ray tube (CRT) TVs in retail locations and then evolving into narrowcasting with specially created content.
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Challenges facing the retail sector have never been greater. Bricks-and-mortar stores compete not just with each other, but also with online commerce. A store is still the ideal facility for meeting shoppers’ needs, so long as retailers can respond to the shifting landscape, including rapidly changing consumer attitudes and behaviours.
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The year ahead will likely be marked by some of the biggest changes the digital signage industry has seen, which will be driven by three key elements: customer-centric communications, the convergence of engagement platforms and the success of ‘owned media.’
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