Digital out-of-home (DOOH) software provider Vistar Media has launched Vistar Studio, a new global operation which provides advertising design services to marketers within the out-of-home (OOH) media sphere.
New research from the University of Waterloo highlights the prominence of kid-focused marketing displays for unhealthy food and beverages across Canada, as well as how the efficacy of their advertising techniques has affected children’s health.
It is crucial for media owners and brand marketers to reflect on the challenges, trends, and successes they experienced over the past year, to accurately plan and predict what is to come for the advertising industry.
Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has welcomed Talon Outdoor, a global out-of-home (OOH) full-service agency, as a member. Like all COMMB members, Talon Outdoor will receive exclusive access to COMMB data, platforms, tools, and member marketing services, proving valuable for Talon as a new out-of-home specialist agency in the Canadian landscape. Talon Outdoor…
Lamar, Outfront Media, and Clear Channel are presenting at the World Out of Home Organization (WOO) Global Congress in Toronto which runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their culture and history, its role in a rapidly changing media landscape, and the differences between the U.S. market and other international…
Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise and longstanding relationships with key OOH players, which will serve him in his new role as account executive for Europe, Middle East,…
PPDS, a global provider of Philips digital signage, direct view LED displays, and TV solutions, has announced Alison Maxson as its new senior marketing manager for North America. Maxson is a known and respected part of the audio/video (AV) community, bringing more than 17 years of B2B marketing experience to the North American team. Based…
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