Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry, has announced the appointment of three new members to the board of directors. Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add…
Broadsign, an out-of-home (OOH) marketing platform developer, announced a joint effort with multiple digital signage companies to provide an end-to-end in-store digital marketing platform for multi-brand retailers.
Terence Davis, owner of Brantford, Ont.-based Elevated Signs, is a confident man, and backed by a team of skilled professionals, he decided to forge ahead this past March with the launch of his business, despite being in the clutches of a global pandemic.
Companies were ranked based on maintaining high operational standards and sales volumes throughout last year. Allegra Ottawa, owned by Walter McGinn, Simon Wood and Catharine Osadec, ranked #91 on the list in 2021.
The sign industry has an undeniable advantage when it comes to social sharing as its projects appeal to the masses and deliver quintessential content—not to mention installation videos, before and after project visuals, and so much more. Social media marketing also provides businesses with quantifiable data that can help shape their marketing and advertising efforts through (mostly free) analytics and digital insights that are readily available on all social platforms.
Over the past few years, Eminent Custom Graphics of Barrie, Ont.—also known as InkYourRide.com—has upgraded the graphics on Toronto-based Steam Whistle Brewing’s vintage vehicles.
10net Managed Solutions, a digital signage company based in North Vancouver, has hired Frédérique Joncas as a marketing specialist. She reports to Alex Fortin, director of business development.
The term ‘wayfinding’ has come a long way since Kevin Lynch first used it in an architectural context in his 1960 book, The Image of the City, where he defined it as the consistent organization of sensory clues in the external environment.
Signmaking software developer SA International (SAi) has appointed Annette Plummer director of marketing for North America. She will support the company’s dealer network and be responsible for expanding brand awareness across the continent.
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