Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, acquired a portfolio of digital-out-of-home (DOOH) assets in Calgary, Alta., from Leading Outdoor Inc. The 14 digital assets are all high quality, 13-mm (0.51-in.) displays, with high resolution and a concave design. Situated on prime roadways throughout Calgary, the displays offer a 40 per cent larger face…
|
Vistar Media, a global provider of software for digital out-of-home (DOOH), has launched reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP)…
|
The World Out of Home Organization (WOO) launched its new Global Guidelines for Audience Measurement at the WOO Global Congress in Toronto, Ont. These new guidelines aim to promote sector growth worldwide by improving the value, accountability, and trust in out-of-home (OOH) advertising, and updating existing best practices for the digital-out-of-home (DOOH) era. This includes:…
|
Vendo Media, a provider within Canada’s out-of-home (OOH) industry, has announced an exclusive national sales representation of Action Media’s outdoor digital assets. Additionally, Action Media’s assets are now available on all Canadian programmatic platforms through Vendo Media. Action Media will continue to handle all local sales. Action Media’s assets include 10-plus digital faces across Muskoka,…
|
Sign Media Canada’s 2021 Readers’ Choice Awards offered you the chance to vote for whose product is the best in the industry. The competition included more than 40 products, ranging from printers/cutters, CNC routers, light boxes, phthalate-free materials, and light-emitting diode (LED) products. Winners were selected in five categories: Digital Printing, Equipment, Illumination, Substrates, and…
|
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, announced the launch of a partnership with Stingray, the leading global music, media, and technology provider, according to a company press release. The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology will allow for digital…
|
Digital-out-of-home (DOOH) marketing technology developer Broadsign has partnered with DOOHX to launch a new programmatic DOOH training and certification program.
|
Digital video office network Captivate sealed a deal with Cadillac Fairview (CF) to supply digital office media.
|
|
|
