Between lockdowns, shifts in consumer habits, and disrupted supply chains, quick-service restaurants (QSRs) and other businesses have had to make dramatic adjustments as to how they operate—and digital signage technology has played a huge role in enabling positive change.
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The Bell Centre, home to the National Hockey League’s (NHL’s) Montreal Canadiens, is using Navori Labs’ QL Professional software to manage a mix of video, animation, graphics and data for a growing number of digital signage displays.
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Digital menu boards have proven highly effective in recent years at capturing customers’ attention and increasing sales. There is still a ‘wow’ factor with eye-catching, engaging content, including full-motion video, animation and bright colours.
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Digital signage has offered restaurant owners a new way to leverage their display advertising and increase revenue. While this is not to say digital displays will eventually replace TV advertising, place-based media and other forms of display advertising have certainly gained momentum in recent years and are on track to dominate the industry in the future.
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