Tag Archives: Mobile

OAAA launches methodology creating framework for campaigns

1 June 2022

The Out of Home Advertising Association of America (OAAA), the trade group representing the Out of Home (OOH) advertising industry, released a methodology for capturing mobile advertising IDs representing the audience exposed to Digital Moving Out-of-Home (DMOOH) media. The guide is a road map for addressing the challenges of capturing accurate data for a special…

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Kochava, Cuebiq to improve attribution for OOH advertisers

17 October 2019

Kochava Inc., a provider of real-time data solutions for mobile and connected devices, has announced a partnership with consumer insights and measurement company, Cuebiq.

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OOH Advertising: Innovation along the path to purchase

8 December 2016

Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.

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Digital Signage: Breaking through the technology hype

29 March 2016

Over the last few years, media analysts have been talking a lot about the ‘Internet of Things’ (IoT) and ‘big data.’ One may well wonder what these terms mean and how they will affect the way the sign industry does business.

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