Tag Archives: OOH

PATTISON Outdoor adds Kamloops Airport to airport advertising portfolio

PATTISON Outdoor Advertising, a Canadian out-of-home provider, welcomed Kamloops Airport (YKA) to its airport advertising portfolio. The addition of Kamloops Airport brings the nationwide airport total to 16, with five of those in the province of British Columbia. Kamloops Airport is an important regional connector in Western Canada, owned by the Kamloops Airport Authority Society…

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Broadsign names new vice-president

Out-of-home (OOH) marketing technology developer Broadsign has expanded its programmatic team with the appointment of John Dolan as vice-president, global head of media sales. Bringing more than a decade of experience to the newly formed role, Dolan will oversee Broadsign’s global sales team in identifying new growth opportunities and amplifying revenue with a data-driven approach,…

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Allvision welcomes new COO/CAO and general counsel

Allvision, Canada’s pure-play digital out-of-home (DOOH) media company, with a collection of premium digital billboards in Canada’s largest markets, has welcomed Richard Zecchino as its new COO/CAO and general counsel. Zecchino brings with him nearly 17 years of legal and practical experience in all aspects of the out-of-home (OOH) industry, the last seven of which…

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Broadsign continues expansion abroad with new executive

Out-of-home (OOH) marketing technology developer Broadsign welcomed OOH evangelist Savvas Tombouloglou to its team to help lead the company’s continued expansion abroad. Tombouloglou joins Broadsign with more than 20 years of industry expertise and longstanding relationships with key OOH players, which will serve him in his new role as account executive for Europe, Middle East,…

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Vistar Media experiences exponential growth in marketplace

Vistar Media, a global provider of software for digital out-of-home (DOOH), declared exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1462 individual advertisers, representing roughly $200M in programmatic billings. The Vistar demand-side platform (DSP) manages the largest single share of programmatic OOH dollars transacted globally and is the…

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Tech expert Farrokh Mansouri to lead COMMB’s data science

The Canadian Out of Home Marketing and Measurement Bureau (COMMB) has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as head of data science. Reporting directly to bureau president Amanda Dorenberg, Mansouri will be responsible for developing data-driven out-of-home (OOH) measurement approaches to better inform members’ marketing decisions. Specifically,…

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UK partnership to support LaunchPAD programmatic offering

An extended partnership between Clear Channel Europe and Broadsign will enable media buyers to tap into Clear Channel’s 3000-plus digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s UK out-of-home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP). The…

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Vistar Media’s DSP version 6.0 offers betters experience

Vistar Media, a global provider of software for digital out-of-home (DOOH), released the version 6.0 of the Vistar Demand-Side Platform (DSP), which combines a visual out-of-home (OOH) media buying experience with the tools for data-driven campaign optimization. The Vistar DSP manages single share of programmatic OOH dollars transacted globally and is the trusted platform for…

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Transforming vacant building fronts into digital screens

Captivate, North America’s location-based digital video network, launched Captivate Windowfront, a state-of-the-art media product that transforms vacant urban building fronts into digital out-of-home screens. Captivate Windowfront, a sales representation partnership with FrontRunner Technologies, combines Captivate’s ad sales expertise with FrontRunner’s projection technology to deliver large-format digital advertising solutions at scale within major Canadian urban centres….

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