Tag Archives: OOH

COMMB launches committee to combat diversity, equity, and inclusion

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has formed the COMMB Diversity, Equity, and Inclusion (DEI) Committee, which will help its members make the out-of-home (OOH) industry nurturing and accessible to workers, customers, vendors, and other stakeholders of all races, genders, abilities, and persuasions. The committee will set industry standards and help marketers, outdoor…

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COMMB welcomes new place-based member

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), a source of Canadian OOH market insights for its advertiser, media owner, and programmatic tech-stack members, has welcomed INEO Solutions Inc. as its newest place-based member. COMMB approved the Vancouver-based company’s membership and verified the methodology INEO uses for calculating average weekly impressions captured by its digital…

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Broadsign welcomes new board member

Out-of-home (OOH) marketing technology developer Broadsign has announced AMI Entertainment CEO Michael Maas has joined its board of directors and will play an influential role in conversations that shape the future of the business. In addition to his role on the board, Maas currently sits at the helm of AMI and its subsidiary NSM Music,…

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The incredible resilience of OOH

By Casey Binkley No one can argue that as consumers took to their couches during the pandemic, things did not look good for Out-of-Home (OOH) advertising. However, consumers quickly adapted, finding enjoyment and a break from routine, in being outside. Once vaccines and summer arrived, streets began to fill up and feel livelier. In the…

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Stingray partners with Hivestack to launch AOOH campaign in Canada

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, announced the launch of a partnership with Stingray, the leading global music, media, and technology provider, according to a company press release. The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology will allow for digital…

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COMMB announces new board members

Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the national organization for the Canadian out-of-home industry, has announced the appointment of three new members to the board of directors. Marie-Christine Simard, Vice President of Media Activations for Cossette Media, Samantha Kelley, Vice President and Group Director for Touché!, and Riina Clydesdale, President of Kinetic Canada add…

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Hellman’s promoting food campaigns on garbage trucks

The City of Peterborough is partnering up with Hellmann’s Canada to launch an out-of-home (OOH) campaign and turning half of the city’s waste collection vehicles into mobile advertisements.  On average, 58 per cent of the food produced in Canada ends up being thrown away. The trucks carry a creative message from Hellmann’s suggesting these trucks…

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Branded Cities brings film to life for Luminato in Toronto

Branded Cities, a premier Out-of-Home media company, has partnered with Luminato Festival Toronto in showcasing Encountering Edward Burtynsky’s In The Wake of Progress, a film by Bokeh Creative. The film featured Branded Cities’ large-format digital spectaculars located at Toronto Eaton Centre, 10 Dundas, and Atrium on Bay. “We are honoured to be a part of…

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