Allvision, a Canadian pure-play digital out-of-home (DOOH) media company, announced new appointments, promotions, and the exit of Brandon Newman, the company’s media president.
Adapt Media, a place-based out-of-home (OOH) provider, announced a partnership with Timmins Transit, allowing it to extend its marketing to a broader audience of transit users.
Every company wants to be able to say they got the most bang for their buck when it comes to investing in advertising. Proof of placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for.
Proof of Placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for. This can come in different forms, such as daily delivery logs, in-depth impression analytic reports, GPS and satellite tracking, photography and video footage, and more.
COMMB, Canadian Out-of-Home Marketing and Measurement Bureau has welcomed Vistar Media to its newly created programmatic/re-marketer membership category. Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and marketing services.
Swiftmile, a pioneer in micromobility charging infrastructure and technology, announced it has enlisted Montreal-based Broadsign as the technology partner for its new global micromobility advertising network.
On May 20, World Bee Day, food brand Silk and Pattison Outdoor Advertising announced the launch of a pilot project in partnership with a research team from Université de Montréal.
Media Resources Inc., an Oakville, Ont.-based sign shop has announced the acquisition of an in-store retail signage and display solutions provider headquartered in Mississauga, Ont.
Throughout 2020, Canadian Out of Home Measurement Bureau (COMMB) observed travel patterns to understand the effect on consumer behaviours and traffic trends.
Montreal-based provider of out-of-home (OOH) marketing technology Broadsign has announced a collaboration with Captivate, a North American location-based digital video office network.
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