Three Canadian out-of-home (OOH) advertising agencies were honoured at the Out of Home Advertising Association of America’s (OAAA’s) virtual Obie Awards ceremony held recently.
Media company Branded Cities, one of the pioneers of out-of-home (OOH) signage for Toronto’s Yonge-Dundas Square, recently celebrated its 20th anniversary in the advertising industry.
Global out-of-home (OOH) association Federation European Publicité Exterieur (FEPE) has named the judges for its fifth annual awards program, which recognizes outstanding international OOH projects and professionals.
Ayuda, a business software provider for out-of-home (OOH) advertisers, has been ranked among both Deloitte’s Fast50 in Canada and Fast500 in North America for 2018.
Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.
Canadian out-of-home (OOH) advertising firm Pattison Outdoor has signed a five-year contract with Saskatoon Transit, expanding its growing product portfolio in Saskatchewan.
The most important goal when designing trade show booths, pop-up stores and product ‘activation’ events is to capture attention and attract walk-up visitors. Marketers spend months and dedicate significant budgets to planning these display structures. One trend that is assisting their efforts is the availability of versatile, outdoor-durable modular structures.
Newly released figures show members of the Out-of-Home Marketing Association of Canada (OMAC) donated $24 million worth of out-of-home (OOH) advertising space in 2014 to charities, not-for-profit organizations and community event organizers across the country.
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