Tag Archives: out-of-home

What’s hot, what’s not in OOH 9 April 2024 In the world of out-of-home (OOH) advertising, it is important for brands to keep their fingers on the pulse of the market, and continuously adapt to the needs and preferences of consumers, to ensure they stay ahead of their competitors. + Read More

Newest acquisition to strengthen Pattison’s presence in northern Ontario 8 April 2024 Out-of-home (OOH) media provider Pattison Outdoor has acquired Outdoor Exposure, a prominent outdoor advertising company in northern Ontario. + Read More

Pattison partners with Vancouver airport to enhance traveller experience 8 March 2024 Out-of-home (OOH) media company Pattison Outdoor has entered an exclusive advertising partnership with Vancouver International Airport (YVR), to help improve the traveller experience through the use of digital solutions. + Read More

Cineplex to expand digital signage presence in Quebec shopping centres 5 March 2024 Cineplex Digital Media (CDM) will develop, install, and maintain a digital signage network in five shopping centres across Quebec, as part of a partnership with real estate company Cominar. + Read More

Burlington, Ont., billboards honour PETA member killed during demonstration 23 February 2024 Animal rights organization People for the Ethical Treatment of Animals (PETA) has installed five billboards at select locations in Burlington, Ont., to remember late activist Regan Russell and encourage others to explore a vegan lifestyle. + Read More

Cineplex digital signage to enhance Cadillac Fairview shopping experience 19 January 2024 Cineplex Digital Media (CDM) has forged an agreement with Cadillac Fairview (CF) to operate and sell digital and static media and sponsorships for 18 of the company’s shopping centres across Canada. + Read More

Mind the gap 5 December 2023 In the world of digital out-of-home (DOOH) advertising, a gap exists between advertising creatives and media buyers. + Read More

Outfront to sell Canadian business to Bell Media for $410M 14 November 2023 Outfront Media Inc. has entered an agreement to sell its Canadian business to Bell Media for C$410 million in cash. + Read More

A plug-and-play marketing opportunity 26 October 2023 Adding a digital display that can play video, ads, and other visual content can help an electric vehicle (EV) network stand out and drive incremental revenue. + Read More

Interactive ads encourage genuine connections to Toronto’s Billy Bishop airport 25 September 2023 Billy Bishop Toronto City Airport has launched an interactive, multiplatform ad campaign featuring genuine, candid experiences from actual passengers, employees, and partners of the downtown transportation hub. + Read More