Bell Media Inc. has completed its purchase of OUTFRONT Media Inc.’s Canadian operations for C$410 million in cash, with a requirement to divest nearly 700 displays in Ontario and Quebec.
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Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA).
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Outfront Media’s subsidiary, Outfront Canada, has expanded its advertising portfolio into St. John’s, N.L., with the acquisition of 57 static posters and 24 digital billboards in the city.
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Superboards, billboards, digital boards and BIXI stations have had a significant impact, making it possible to get the message out.
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Out-of-home (OOH) advertising campaigns for travel fare aggregator Kayak and Metro Vancouver’s municipal government have won the OOH Marketing Association of Canada’s (OMAC’s) Iris Awards for the fourth quarter (Q4) of 2017.
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Out-of-home (OOH) advertising firm Outfront Media, which operates billboards, transit posters and digital displays throughout Canada and the U.S., has hired Joel Melby as chief technology officer (CTO).
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This month, Out-of-Home Marketing Association of Canada (OMAC) member companies displayed curated tweets on their digital billboards in major cities to pay homage to the Tragically Hip during the band’s farewell tour.
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A recent Outfront Media digital out-of-home (DOOH) campaign at Toronto’s Yonge-Eglinton Centre (YEC) helped publicize Max’s Big Ride, an effort to raise awareness of and funds for Duchenne muscular dystrophy (DMD) research.
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When RioCan, reportedly the largest real estate investment trust (REIT) in Canada, began to renovate and expand Toronto’s Yonge Eglinton Centre, it took advantage of the opportunity to include digital signage in the plans from day one.
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