INEO, a B.C.-based developer of in-store digital advertising solutions, recently launched its largest advertising campaign to date with Western Media Group.
Montreal-based marketing platform Hivestack and global web provider Yahoo have partnered to connect their technologies and enable programmatic digital-out-of-home (pDOOH) cross-channel media campaigns worldwide. Through the partnership, Yahoo’s omnichannel demand-side platform (DSP), will be integrated into Hivestack’s supply-side platform (SSP). This will allow Yahoo and its clients to access Hivestack’s premium global digital-out-of-home (DOOH) inventory…
Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH), has partnered with Mira, a location intelligence and attribution provider for OOH, which was recently acquired by Reveal Mobile. As a result of this partnership, marketers can now measure the effectiveness of their programmatic DOOH campaigns via Vistar across a variety of online…
By Marty Dolson The perception that partnerships between businesses concede or reduce the bottom line has never been accurate. In today’s competitive market, strategic partnerships increase the bottom line. Ultimately, a partnership of two companies within the same industry expands the experience and knowledge for the customer. Each partner has strengths and weaknesses—nobody does everything…
An extended partnership between Clear Channel Europe and Broadsign will enable media buyers to tap into Clear Channel’s 3000-plus digital out-of-home screens in the UK via Clear Channel LaunchPAD. Clear Channel’s UK out-of-home (OOH) inventory is now available via more than 30 omnichannel and OOH demand-side-platforms (DSPs) integrated with the Broadsign Reach supply-side-platform (SSP). The…
A new partnership between PPDS, a global provider of Philips digital signage, and Key Digital, a manufacturer of digital video distribution and control systems, is bringing new levels of greater business opportunities and outcomes for the food industries. Part of PPDS’ strategy to support and bring dedicated solutions to the food and beverage industry, the…
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company, announced the launch of a partnership with Stingray, the leading global music, media, and technology provider, according to a company press release. The integration of Stingray’s proprietary streaming media player into Hivestack’s suite of supply side technology will allow for digital…
Adapt Media, a place-based out-of-home (OOH) provider, announced a partnership with Timmins Transit, allowing it to extend its marketing to a broader audience of transit users.
Fujifilm Canada has announced a national distributor agreement with Spicers Canada, a distributor of graphics, sign solutions, and industrial packaging supplies based in Vaughan, Ont.
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