Tag Archives: Programmatic DOOH

StackAdapt and Bell Media partner to boost DOOH in Canada

26 November 2024

StackAdapt, a programmatic advertising platform, has partnered with Bell Media to integrate its premium digital inventory into StackAdapt’s platform, offering enhanced targeting capabilities across Canada’s advertising landscape.

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Brewing a fresh brand image with pDOOH

6 November 2024

Explore how programmatic digital out-of-home (pDOOH) advertising was leveraged to boost awareness for Mike’s Hard Tea in two Canadian cities. Learn about what went into a campaign that drove a 119 per cent lift in positive brand image by targeting key stores with timely offers.

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How to make an outstanding impression that lasts

9 April 2024

The strategic use of programmatic digital-out-of-home (pDOOH) advertising has become a game changer for brands looking to drive awareness, traffic, and purchase intent.

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Programmatic DOOH campaign to elevate eyewear brand in Canada and U.S.

27 February 2023

Out-of-home (OOH) media software provider Vistar Media has partnered with eyewear manufacturer and distributor Aspex Eyewear Group, to help bolster the company’s presence throughout major cities in Canada and the U.S.

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Broadsign, Captivate partnership opens new doors for advertisers

19 February 2021

Montreal-based provider of out-of-home (OOH) marketing technology Broadsign has announced a collaboration with Captivate, a North American location-based digital video office network.

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Lamar’s Vancouver digital transit OOH inventory available for programmatic buying

4 February 2021

Lamar Advertising Company’s digital transit inventory in Vancouver is now available for purchase programmatically by advertisers and agencies.

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Out-of-home advertising: Trends that shaped this segment in 2020

22 January 2021

Amidst the global pandemic, out-of-home (OOH) advertising has been subject to a wide range of dynamic, culture-shifting changes that have directly impacted the way consumers think and act.

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