One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling and labour.
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The deployment of outdoor digital menu boards at drive-thru locations both increases profits and reduces expenses for quick-service restaurants (QSRs), according a new total economic impact (TEI) study by Forrestor Consulting, commissioned by Samsung Electronics America.
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The food-service sector is a high-growth area for digital signage. Quick-service restaurants (QSRs), food courts, cafeterias, fast casual restaurants and dining halls have all been enhanced with digital menu boards, as well as screens in waiting and dining areas, lounges, self-ordering zones and play areas.
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