Between lockdowns, shifts in consumer habits, and disrupted supply chains, quick-service restaurants (QSRs) and other businesses have had to make dramatic adjustments as to how they operate—and digital signage technology has played a huge role in enabling positive change.
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One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays, and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling, and labour, so as to enable on-the-fly updates and richer data collection.
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Samsung recently launched its OMN-D series dual-display semi-outdoor signage, which is optimized for a wide range of retail businesses.
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Digital menu boards have proven highly effective in recent years at capturing customers’ attention and increasing sales. There is still a ‘wow’ factor with eye-catching, engaging content, including full-motion video, animation and bright colours.
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