Tag Archives: Randy Otto

Digital billboards promise proof-of-performance

8 March 2017

Out-of-home (OOH) advertising company Pattison Outdoor recently launched what it calls the first-to-market proof-of-performance tool for digital OOH (DOOH) network ad planning and management.

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YRT signs OOH ad contract

8 October 2015

Pattison Outdoor Advertising has signed a multi-year contract with Ontario’s York Regional Transit (YRT) to sell out-of-home (OOH) ads on a fleet of buses operating across the region’s nine municipalities and connecting to neighbouring Peel Region and Toronto.

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