Tag Archives: Research

Consumer trends drive global OOH growth

26 January 2017

Global out-of-home (OOH) advertising revenues increased by an estimated 6.2 per cent in 2016 to more than $49 billion U.S., representing the fastest rate of growth in nine years, according to new data from market research firm PQ Media.

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Chief scientist to design next generation of video walls

22 November 2016

Narrow-pixel-pitch (NPP) light-emitting diode (LED) video wall developer Leyard has hired Nedi Nadershahi as principal scientist for its research and development (R&D) department. He will lead design efforts for future products.

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North American wide-format graphic production to nearly double

10 November 2016

The production of wide-format graphics is expected to nearly double in North America over the next four years, according to the International Sign Association (ISA), but understanding the significant, new opportunities that arise will be complex.

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Strong growth for LED video displays as revenue stalls

11 August 2016

New research shows there was strong growth for light-emitting diode (LED) video displays in 2015 in terms of unit shipment numbers, but at the same time, price declines meant overall revenue stalled.

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Canadian OOH audits confirm high level of accountability

10 September 2015

A recent study by the Canadian Out-of-Home Measurement Bureau (COMB) reveals its member companies in the out-of-home (OOH) advertising industry are delivering 98.1 per cent accurate circulation data to ad buyers and their clients.

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