Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.
Rosanne Caron, president of the Out-of-Home Marketing Association of Canada (OMAC) and the Canadian Out-of-Home Measurement Bureau (COMB), will receive an industry merit award next month for her contributions to the advertising industry.
Out-of-home (OOH) advertising outperforms other paid media in reaching consumers during their ‘path to purchase,’ according to a new study by TouchPoints Canada, achieving the highest rate for weekly exposure at 88 per cent.
The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).
The Out-of-Home Marketing Association of Canada (OMAC) reports its members again donated more than $24 million worth of advertising space in 2015 to charities, not-for-profit organizations and community event organizers.
Several Canadian out-of-home (OOH) ad campaigns were among those honoured last month when the Outdoor Advertising Association of America (OAAA) held its 74th annual Obie Awards ceremony.
The Canadian Out-of-Home Measurement Bureau (COMB), which tracks and publishes audience circulation data for the out-of-home (OOH) advertising industry, has promoted Adrian Makurat to research director.
This is an exciting time for the out-of-home (OOH) advertising industry. For one thing, the world’s oldest advertising medium is still growing; revenue increased by 7.6 per cent in the period of January to July 2015 compared to the same period in 2014.
The Out-of-Home Marketing Association of Canada’s (OMAC’s) interactive mapping tool, which allows users to view multiple out-of-home (OOH) networks’ coverage in a single market, has been updated to include all of its members’ complete inventories.
A recent study by the Canadian Out-of-Home Measurement Bureau (COMB) reveals its member companies in the out-of-home (OOH) advertising industry are delivering 98.1 per cent accurate circulation data to ad buyers and their clients.
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