As new studies reveal how out-of-home (OOH) advertising captures the public’s attention and can influence shoppers’ purchasing decisions, it should come as no surprise year-to-year revenue continues to grow.
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Dynamic Outdoor, which operates digital billboards in Vancouver, Toronto and Montreal, has joined the Canadian Out-of-Home Measurement Bureau (COMB), which calculates industry circulation and market data across the country.
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Nearly 60 per cent of Canadian mobile phone users are motivated by out-of-home (OOH) advertising to make a purchase, seek more information, interact with ads and/or discuss them via social media with family and friends, according to the latest Mobilens study by ComScore.
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Rosanne Caron, president of the Out-of-Home Marketing Association (OMAC), will also become president of the Canadian Out-of-Home Measurement Bureau (COMB) in 2015. She succeeds Karen Best, who is stepping down from COMB to retire.
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