Vistar Media has released the dynamic creative capabilities for any digital out-of-home (DOOH) screen connected to the Vistar supply-side platform (SSP). Advertisers can now activate dynamic creative campaigns at scale across the full DOOH ecosystem. From sports scores, weather, and traffic to promotional offers, directions to a store, and localized imagery, dynamic creative unlocks personalization…
PPDS has partnered with AVIXA-affiliated software firm, D-Tools, to offer its products to AV integrators, for faster and cost-efficient decision-making and installations. Used by more than 7000 companies worldwide, D-Tools’ Cloud and System Integrator (SI) software solutions help streamline management across all aspects of an integrator’s business, including sales, system design, documentation, procurement, installation, back-office…
By Ben Bookbinder Out-of-home (OOH) advertising was one of the sectors most impacted by the pandemic, and research shows investment in digital out-of-home (DOOH) advertising in Canada dropped by nearly a quarter from 2019 to 2020. Despite this, with many parts of the world showing signs of economic recovery, and audiences once again returning to…
By Courtney Bachar Modern technology and social media may have changed the face of marketing over the last several years, but tradeshow events remain a highly important tool for promoting a business’ products or services. Tradeshows provide a fantastic opportunity to get your business noticed and to engage with customers face-to-face. People who attend tradeshows…
By Courtney Bachar During the COVID-19 pandemic, many people searched for ways to stay active. Getting outdoors and venturing to parks and attractions was, and is, a popular choice for many. The Golden Skybridge in Golden, B.C., Canada’s highest suspension bridge, opened in May 2021. Perched 130 m (426 ft) above an expansive canyon and…
By Ginny Mumm Tim Bezner, owner of Westmount Signs in Waterloo, Ont., is excited for the future of printing. Westmount has been around since 2004 and, even with the changes brought about by the pandemic, he notes, “I am still amazed by how many signs are going up all around us. The future looks bright…
Four Prince Rupert area artists’ work will be presented on some new signage throughout the city. Tourism Prince Rupert, B.C. presented to city council on Monday, March 28. According to a news report from The Northern View, Chris Fraser, Roddy Tasaka, Lucy Trimble, and Kristen Mckay were the four artists chosen for their work to…
PATTISON Outdoor Advertising, a Canadian out-of-home provider, welcomed Kamloops Airport (YKA) to its airport advertising portfolio. The addition of Kamloops Airport brings the nationwide airport total to 16, with five of those in the province of British Columbia. Kamloops Airport is an important regional connector in Western Canada, owned by the Kamloops Airport Authority Society…
National CineMedia has launched NCMx, a data-driven technology platform for moviegoers which provides data, insight, and an analytics platform to connect brands with audiences in theatres as well as on digital screens before and after attending movies, according to a company press release. Marketers can leverage NCMx to execute audience-matching against geographic, behavioral, and contextual…
Election signs are no longer allowed in Summerland, B.C.’s downtown core, due to a change to a sign bylaw. On Monday, March 28, council gave first three readings to a bylaw prohibiting election campaign signs along Main Street or on Victoria Road between Jubilee Road and Wharton Street, according to a Summerland Review news article….
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