With so many people working from home, there has been a surge in web traffic, and this has allowed businesses to re-evaluate their social media strategy, identify their brand’s foundation and voice, and better connect with customers using measurable efforts. Clearly, COVID-19 has changed just about everything, but change is not always a bad thing. So, what can a sign business do?
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The sign industry has an undeniable advantage when it comes to social sharing as its projects appeal to the masses and deliver quintessential content—not to mention installation videos, before and after project visuals, and so much more. Social media marketing also provides businesses with quantifiable data that can help shape their marketing and advertising efforts through (mostly free) analytics and digital insights that are readily available on all social platforms.
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As companies find novel ways to communicate with their clients and connect with community members, young professionals of the sign industry have joined forces to produce a podcast as a way to bring people together in the era of social distancing.
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Two members of the sign industry have joined together to use YouTube as a way to connect people during the era of social distancing and quarantine.
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Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.
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Montreal-based digital signage software developer BroadSign International has partnered with Tint, whose software integrates user-generated content (UCG) into digital out-of-home (DOOH) campaigns, to better facilitate the union of DOOH advertising with social media.
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Arlon Graphics, which manufactures pressure-sensitive cut vinyl and other flexible media for the sign industry, recently launched #PrintItWrapIt, a new global social media photo contest featuring its digital films in wall and vehicle wraps.
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