Tag Archives: Study

OOH media is not only recovering, it’s gaining momentum: study

12 September 2022

After the significant disruption to advertising investment faced by the entire media ecosystem in 2020, a bi-annual study by DPAA reveals out-of-home (OOH) media in 2022 is not only recovering, but also gaining momentum.

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OOH ads synchronize well with consumer purchases

17 August 2017

Almost two-thirds of consumers’ purchases are made within the same half hour as their exposure to out-of-home (OOH) advertising, according to the latest TouchPonts study shared by the OOH Marketing Association of Canada (OMAC).

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Creative OOH ads drive online discussion

11 May 2017

Out-of-home (OOH) advertising continues to deliver a very high level of ‘reach’ for consumers during purchasing activities, at 85 per cent, according to a new TouchPoints study shared by the OOH Marketing Association of Canada (OMAC).

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Attention to OOH remains high as consumers disengage from other media

23 February 2017

A recent study suggests Canadian consumers’ attention to and recall of out-of-home (OOH) advertising remain stable while they avoid online ads and spend less time with traditional media like TV and newspapers, according to the OOH Marketing Association of Canada (OMAC).

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OOH outperforms other media in reaching consumers on path to purchase

22 September 2016

Out-of-home (OOH) advertising outperforms other paid media in reaching consumers during their ‘path to purchase,’ according to a new study by TouchPoints Canada, achieving the highest rate for weekly exposure at 88 per cent.

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OOH grows in influence and revenue

7 July 2016

The out-of-home (OOH) advertising industry is experiencing trends of growth in both revenue and influence on consumers, according to new research shared by the Out-of-Home Marketing Association of Canada (OMAC).

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Small commercial printers benefit from sign market

21 January 2016

The wide-format printing of signs and graphics is becoming an increasingly important profit centre for small commercial printing companies, according to a new study by the National Print Owners Association (NPOA).

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