Discover the illuminated “SWIFTIE” installation in Toronto for the penultimate leg of Taylor Swift’s Eras Tour, featuring RGB letters, crafted by POP Marquee for RendezViews. Read about the design and installation.
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Walk through Toronto, which transformed into a Swiftie haven, with vibrant murals, immersive signs, and pop-up experiences to celebrate the last leg of Taylor Swift’s Eras Tour.
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The auction of Taylor Swift Toronto street signs raised $216,842.96 for Daily Bread Food Bank, with Rogers matching $113,000 to enhance the campaign’s impact.
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As Taylor Swift’s Eras Tour concluded this past weekend, Vancouver, B.C., paid tribute with vibrant signage, celebrating the artist’s iconic journey and her cultural impact on the city and beyond.
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Toronto marks Taylor Swift’s Eras Tour with honorary “Taylor Swift Way” signs from Nathan Phillips Square to Rogers Centre. The signs, auctioned for the Daily Bread Food Bank, will have donations matched by Rogers up to $113,000.
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On July 26, Toronto City Council voted 21-1 to rename a downtown street “Taylor Swift Way” for November’s Eras Tour. The temporary signs used during the tour will be auctioned for charity after the event.
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