Tag Archives: Taylor Swift Way

Searching for signs: A ‘Tayronto’ transformation

24 February 2025

Walk through Toronto, which transformed into a Swiftie haven, with vibrant murals, immersive signs, and pop-up experiences to celebrate the last leg of Taylor Swift’s Eras Tour.

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From proposal to unveiling: Toronto’s Taylor Swift Way celebrates the Eras Tour

7 November 2024

Toronto marks Taylor Swift’s Eras Tour with honorary “Taylor Swift Way” signs from Nathan Phillips Square to Rogers Centre. The signs, auctioned for the Daily Bread Food Bank, will have donations matched by Rogers up to $113,000.

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Toronto deputy mayor proposes ‘Taylor Swift Way’ sign for November

22 July 2024

Toronto deputy mayor Jennifer McKelvie has proposed renaming the route from Rogers Centre to Nathan Phillips Square as “Taylor Swift Way” for November to honour the singer during her Eras Tour.

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