Digitally printed textiles for the retail point-of-purchase (POP) market is one of the top growing trends in the industry. Businesses across North America are quickly adopting these substrate types for in-store display due to rapidly changing seasonal and year-round brand promotion
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Sign Media Canada has released the newest volume in its ongoing ‘best of’ series of free, downloadable e-books.
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The printing of fabrics has seen a revolution in recent years with the advent of digital technology, which has saved significant time, money and labour compared to the days of screenprinting. Today’s large-format dye sublimation presses can meet growing customer demand for the on-demand production of customized soft signage applications, ranging from flags and banners to lightboxes.
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Many print service providers (PSPs) are working with fabrics today for backlit graphics, while others are still seeking to learn about and enter this high-growth market. Mainstream applications include trade-show booths, museum exhibits, point-of-purchase (POP) retail displays, interior decor, storefronts, etc.
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Next month, the inaugural Printeriors showcase and conference will connect signmakers, print service providers (PSPs), interior designers and architects from around the world to network and discuss the burgeoning market for digitally printed interior décor.
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HP Light Fabric is a knitted polyester textile for durable aqueous ‘latex’ inkjet printing that is wrinkle-free, scratch-resistant and flame retardant. Designed as an alternative to polyvinyl chloride (PVC), HP Light Fabric allows sign shops to produce banners for special events, point-of-purchase (POP) displays and exhibits.
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