A Toronto belly dancer, Gabriela Carnovale, heard about a man in the U.S., John Pogachar, who started putting up billboards that just say “LOVE” on them, and decided to do the same. According to a news report on blogto.com, “Love on Every Billboard” started in 2018 with two billboards in Spokane, Washington and has now…
Branded Cities, a premier Out-of-Home media company, has partnered with Luminato Festival Toronto in showcasing Encountering Edward Burtynsky’s In The Wake of Progress, a film by Bokeh Creative. The film featured Branded Cities’ large-format digital spectaculars located at Toronto Eaton Centre, 10 Dundas, and Atrium on Bay. “We are honoured to be a part of…
Canadian Tire Corporation has launched one of the first campaigns in Canada to use Branded Cities Activate DreamRoom 3D technology at Toronto’s Yonge and Dundas and Union Station. Branded Cities, a premier Out-of-Home media company specializing in iconic venues, says this technology is the “hottest trend in digital Out-of-Home and a monumental addition to an…
Toronto Mayor John Tory and District Commander Gerry Morgan of the Royal Canadian Legion unveiled a new illuminated poppy as an addition to the Toronto sign during Remembrance Week this year, November 5 to 11, 2021. This year marks the Year of the Poppy, which honours 100 years since the poppy was adopted as a symbol of…
The Greenbelt Foundation has unveiled 45 new trailhead and wayfinding signs on Toronto and Region Conservation Authority (TRCA) land in the Oak Ridges Moraine. All 45 installed signs convey the TRCA property or location, illustrate the Oak Ridges Moraine trail, and highlight the trail’s location within the Greenbelt. TRCA is the largest public lands holder…
Daily Migration, a new 1301 m2 (1400 sf) mural by internationally-recognized artist, Shalak Attack, and STEPS Public Art has transformed Wilson Station in Toronto into a cultural space for more than 17,000 daily visitors. Canadian-Chilean artist Shalak Attack’s new mural shows the stories of migration shared by community members during multidisciplinary arts workshops facilitated over…
The cost of digital signs has continued to drop in recent years, making them increasingly accessible to retailers and institutions, but they are still an enormous commitment in money and time to install and manage. Before developing a digital sign strategy, it is important to understand the return on investment (ROI).
Proof of Placement (POP) is one way companies can look at tangible evidence that shows them they have gotten what they have paid for. This can come in different forms, such as daily delivery logs, in-depth impression analytic reports, GPS and satellite tracking, photography and video footage, and more.
As the COVID-19 pandemic continues to release its grips on the world, Yonge-Dundas Square has announced it is making preparations to get back to a new normal. To kick off the celebration, on site activations will be able to utilize the five screens for free.
Dundas Street, home to more than 97,000 individuals and 4,500 businesses, is one of the major roads running east to west in Toronto. The renaming involves changing more than 730 street signs, static and digital displays, including on buses and trains, and stationery etc.
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