Integrating effective digital signage into modern public transportation vehicles is a crucial next step to enhancing customer satisfaction and promoting social engagement, according to a study by Toronto firm Info-Tech Research Group.
The Ottawa Senators Hockey Club recently piloted one of the largest advertising canvasses in the city’s downtown core, as part of a collaboration with Pattison Outdoor and transit provider OC Transpo.
Turbo Images, a fleet graphics specialist headquartered in Saint-Georges, Que., has produced and installed a vehicle wrap for the Universal Women’s Network’s (UWN’s) 2021 Road Show.
Digital signage hardware, software and network service provider Stratacache has appointed Mark Mayfield vice-president (VP) of its new formed transportation division, which will serve the airport, airline and ground transportation markets.
3M has launched a North American road show to demonstrate a variety of road infrastructure and transportation safety innovations, such as reflective signage and wet-reflective pavement markings. The tour will reach nearly 50 cities, including several in Canada.
Tourisme Montreal has launched a new welcome project for tourists, which will see improved signs, displays and interactive terminals installed at the city’s transportation and information hubs between now and May 2017.
The global market for digital signage is expected to be worth nearly $4.5 billion U.S. in 2016. At the same time, information technology (IT) spending in the transportation sector has been increasing each year.
More than six years in the planning, the installation of new wayfinding signs in Toronto’s iconic Union Station—Canada’s busiest transportation hub, with an average of more than 250,000 people passing through every day—finally began this summer.
Out-of-home (OOH) firm Lamar Advertising has renewed its transit ad contract with BC Transit—a Victoria-based agency that co-ordinates British Columbia’s bus services outside Greater Vancouver—for an additional 10-year term, which began on August 1.
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