It is crucial for media owners and brand marketers to reflect on the challenges, trends, and successes they experienced over the past year, to accurately plan and predict what is to come for the advertising industry.
|
Sentry Interactive, a progressive startup focused on advanced digital communications and detection platforms, announced the release of the Sentry Interactive Tower, a scalable and flexible device ideally suited for any organization looking to bring their workforce and guests together safely and securely. Built on the Sentry Interactive software platform, the tower combines edge in-class user…
|
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), a source of Canadian OOH market insights for its advertiser, media owner, and programmatic tech-stack members, has welcomed INEO Solutions Inc. as its newest place-based member. COMMB approved the Vancouver-based company’s membership and verified the methodology INEO uses for calculating average weekly impressions captured by its digital…
|
Streaming services comprised 45 per cent of non-linear ad views in the first half of this year, according to a FreeWheel report. Additionally, fueled by buyers seeking flexibility, programmatic also emerged as a main theme during this year’s upfronts.
|
Resolve Business Management (RBM), the organizer of the Printing Expo virtual exhibition, has introduced its fully interactive, 3D online experience.
|
Companies, healthcare systems, government agencies, hospitality organizations, and many other industries have recognized the potential of video walls. MarketsAndMarkets, a research organization, forecast spending on video walls will jump from $4.12 billion in 2013 to $18 billion by 2020, a compounded annual growth rate (CAGR) of more than 23 per cent.
|
With so many people working from home, there has been a surge in web traffic, and this has allowed businesses to re-evaluate their social media strategy, identify their brand’s foundation and voice, and better connect with customers using measurable efforts. Clearly, COVID-19 has changed just about everything, but change is not always a bad thing. So, what can a sign business do?
|
Amid the gloomy days of the COVID-19 pandemic, the sign industry is spreading some inspiration by answering the question “Why I like the sign industry…”
|
The Gilman Brothers Company has released a video celebrating its 122-year history.
|
|
|
