The World Out of Home Organization (WOO) launched its new Global Guidelines for Audience Measurement at the WOO Global Congress in Toronto, Ont. These new guidelines aim to promote sector growth worldwide by improving the value, accountability, and trust in out-of-home (OOH) advertising, and updating existing best practices for the digital-out-of-home (DOOH) era. This includes:…
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Global Solutions dentsu International president, Jeff Greenspoon, will deliver the keynote address at the World Out of Home Organization Global Congress in Toronto. The event runs from May 25-27. Greenspoon’s theme is “Accelerating Growth in The Digital Economy.” Greenspoon will explore the key challenges brands and media owners face in navigating increased competition, information overload,…
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Lamar, Outfront Media, and Clear Channel are presenting at the World Out of Home Organization (WOO) Global Congress in Toronto which runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their culture and history, its role in a rapidly changing media landscape, and the differences between the U.S. market and other international…
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Media Resources, a sign services and manufacturing company providing patented VisioniQ indoor, and outdoor digital LED display, billboards, large format digital, printing, 3D custom creations, and installation services to the sign, advertising, and billboard industries, has joined the World Out of Home Organization (WOO). “We have seen the wonderful work that WOO has been doing…
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The World Out of Home Organization (WOO) is to reveal new global guidelines for audience measurement at its 2022 Global Congress in Toronto from May 25-27. The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers. The guidelines will be presented…
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Lamar Advertising, an out-of-home advertising company, has joined the World Out of Home Organization (WOO). “We are excited to join WOO and get to know our counterparts around the world better,” Lamar chief executive Sean Reilly said. “There’s never been a more promising time to be in the out-of-home industry, and we look forward to…
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The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia, as well as Wales in the UK.
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The World Out of Home Organization (WOO) has scheduled its first ‘world tour’ for 2021 that will consist of three events, two of which are hoped to be live.
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Out of Home Advertising Association of America (OAAA) president and CEO, Anna Bager, will be joining the World Out of Home Organization (WOO) board.
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The World Out of Home Organisation formerly FEPE International, has confirmed Toronto as the venue for its 2020 Congress.
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