Last year, Media Resources Inc., revamped the digital display at the Rogers Tower, located at CityTV’s studio on the corner of Dundas Street East and Victoria Street.
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Media company Branded Cities, one of the pioneers of out-of-home (OOH) signage for Toronto’s Yonge-Dundas Square, recently celebrated its 20th anniversary in the advertising industry.
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Out-of-home (OOH) advertising firm Outfront Media’s Canadian business has activated the first screens in a new multi-stage digital signage deployment in Toronto’s Yonge-Dundas Square, part of a 10-year agreement.
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In June, Canadian advertising firm Astral Out-of-Home, a division of Bell Media, announced the debut of a gigantic digital screen near Toronto’s Yonge-Dundas Square (already a hub for signage of all kinds, having been designated by the municipal government as one of the city’s special sign districts).
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Astral Out-of-Home has introduced Canada’s longest horizontal full-motion digital display—measuring more than 7.9 m (26 ft) high and 57.3 (188 ft) long—atop the former Hard Rock Café in downtown Toronto, facing Yonge-Dundas Square.
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Toronto’s Downtown Yonge Business Improvement Association (BIA) hopes to capture some of the city’s rapidly disappearing history by developing a sign museum near Yonge-Dundas Square, similar to recent initiatives in Vancouver and Edmonton.
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Ryerson University has commissioned Sunset Neon of Burlington, Ont., to restore and reinstall the iconic Sam the Record Man signs atop 277 Victoria Street in downtown Toronto, near the former music store site and Yonge-Dundas Square.
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Toronto’s Yonge-Dundas Square, well-known for being surrounded by large-scale digital signage, is now set to be upgraded by Outfront Media Canada with seven on-site screens of its own, to be controlled by city council.
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The ninth annual Toronto Urban Film Festival (TUFF) rolled out short, silent movies on Pattison Onestop’s Toronto Transit Commission (TTC) subway station screens, a Pattison Outdoor digital billboard near Toronto’s Yonge-Dundas Square, online and elsewhere from September 12 to 20.
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