Photo courtesy Scala
Canada’s first HP Store recently opened in Vancouver, featuring a new digital signage system designed, installed, hosted and monitored by 10net Managed Solutions, a local technology provider.
The store targets both consumers and small business owners, who are greeted by three side-by-side 1.2-m (47-in.) liquid crystal displays (LCDs) mounted on a curved wall. The screens display product information, upcoming event announcements and personalized welcome messages.
To incorporate the signage network into the interactive retail environment, 10net worked not only with HP Canada’s own workstations and LCDs, but also with software provider Scala and marketing firm AdCetera, which helped develop templates that allow store staff to update content on a daily basis.
“The store features both consumer and commercial products,” says Andrew Chun, business development manager for HP Canada. “We are particularly excited with the digital signage, because it is an excellent showcase of how the latest workstation and professional display technologies can come together as a visual communication tool.”
“This is a great example of retail digital signage done right,” says Andy McRae, Scala’s general manager for Canada. “We are proud to be a part of it.”
