With a large client base, including local, regional, and national companies, the company also vets and employs contractors to assist with installations across Canada.
Managing growth
Today, Linetsky is the president of PosterTech Group, which employs a staff of 18 across the design, production, and installation departments. With a large client base, including local, regional, and national companies, the company also vets and employs contractors to assist with installations across Canada.
For some time, Linetsky managed three separate production facilities. After discovering how much time it took just to travel between them, he purchased a single building that offered his company additional room to grow.
The newly renovated 2787-m2 (30,000-sf) space is located in the west end of Edmonton, close to freeways for easy deliveries and employee commutes. The facility houses a production area, administrative offices, a showroom, and an 18-m (60-ft) vehicle bay for year-round wrap installation.
Although the shop specializes in large- and grand-format printing, it has migrated into signage, soft signage, and trade-show displays. The company also produces window, wall, and floor graphics; billboards; decals; banners; vehicle graphics; and construction, architectural and safety signage; among several other applications.
PosterTech Group is also committed to maintaining clients across a range of industries, as well as working with companies of all sizes.
“People call us a boutique operation and, as such, we can run thousands of signs, but we don’t shy away from a one-off job. Having small, medium, and large clients makes our business stronger,” he says.
“Our facility is turnkey, and we bill ourselves as a one-stop shop,” he adds. “We can provide everything from design to production and installation services.”
PosterTech Group’s trade-show arm has benefited greatly from the capabilities of dye-sublimated production.
To fulfil this promise of providing a range of services, Linetsky has equipped his production facility with more than 20 printers, using different technologies: aqueous, solvent, eco-solvent, ultraviolet- (UV-) curable, latex, and dye sublimation—in roll-to-roll and flatbed platforms, along with a full suite of finishing and signmaking equipment.
He also believes in maintaining duplicate technology for each method.
“We have backup equipment for each type of production,” he says. “This contingency is critical to working with some of our larger clients and landing bigger jobs.”
Further, Linetsky invests in a new piece of equipment every 12 to 18 months.
“This allows us to stay current and take advantage of new, emerging technologies,” he says. “We want to be a company that offers innovative printing solutions.”
