As part of their commitment to stay on top of current trends, PosterTech Group has invested in dye-sublimation equipment, including Roland DG dye-sublimation printers.
Diversifying production with dye sublimation
As part of their commitment to stay on top of current trends, PosterTech Group has invested in dye-sublimation equipment, including specialized dye-sublimation transfer printers.
“As our customers’ needs diversified and soft signage became more prominent, we felt it was time for us to step forward,” says Linetsky. “Dye-sublimation printing has turned out to be an excellent investment for us.”
In fact, the dye-sublimation market is one of the fastest growing product areas for print producers. According to research by ReportLinker, a technology company headquartered in France that offers reports and slideshows with insights from research analysts, the global dye-sublimation market was valued at US$8.1 million in 2019, and it is expected to reach a total value of US$14.2 million by 2025, registering a compound annual growth rate of 10.7 per cent during 2020 to 2025.
PosterTech Group’s trade-show arm has benefited greatly from the capabilities of dye-sublimated production.
“Fabric graphics are light, stretchy, and easy to transport,” says Linetsky. “In addition, these days, many European countries allow only fabric trade-show displays.”
Linetsky notes many of his larger clients prefer using dye-sublimated fabrics for backlit displays and banner frames, as well as for full trade-show exhibits. Additionally, many of the company’s smaller customer-base also benefit from dye-sublimation production.
“While a customer’s budget may not allow for a $10,000 display, chances are the client can afford smaller footprint, fabric retractable displays, or fabric panels, which are portable and can be used to make impactful presentations,” he says.
Lightweight hanging graphics create colourful backdrops for museum exhibits.
Many of his clients are now requesting the popular silicone edge graphics (SEG) or push-fit displays. The dye-sublimation tension fabric has a sewn-on silicon edge that easily glides into a channel on the display framework. Many types of SEG fabric frames are available that allow for high-impact single-sided or double-sided viewing, including floor-standing, wall-mounted, or hanging displays.
In addition to trade-show and presentation graphics, the shop supplies land developers, construction companies, and builders with dye-sublimated graphics for flags in different configurations and shapes, such as wind or rotating flags and banners. Other clients are also finding ways to use this versatile production platform.
PosterTech Group is currently working on a project with the Royal Alberta Museum in Edmonton for backlit fabric displays and SEG fabric frame systems.
