Seven animated capsules play across four massive LED screens at Penn Station’s Moynihan Train Hall, casting a sheen of splendour over the visitor experience.
Celebrating a city and its regions (2020)
Building upon the monumental history of New York City’s Penn Station, Moment Factory developed a multimedia content strategy to help reinvent the Moynihan Train Hall as a world-class transit hub and central gathering place for visitors and locals. Celebrating the romance of travel, the heritage of the architectural landmark, the vibrancy of the city, and the beauty of the state at large, seven animated capsules play across four massive LED screens, casting a sheen of splendour
over the visitor experience and contributing to a positive halo effect for the restaurant, retail, and business tenants that overlook the new atrium.
Calming the commuter rush (2021)
An estimated 3.7 million visitors pass through Tokyo’s Shinjuku Station each day, making it the busiest transportation hub in the world. Its East-West Passageway serves as a crucial artery for subway, inner-city, and commuter-rail travellers, who cross the 100-m (328-ft) corridor daily. However, the overcrowded and stressful atmosphere had previously earned it a negative reputation. To improve circulation and create a sense of harmony, Moment Factory created The Colour Bath, which envelops the corridor with glowing gradients, themed moods, and ambient digital content. Drawing inspiration from Shinjuku’s diverse culture, the large-scale multimedia ecosystem—one of the largest of its kind in Japan—uses light, video, and sound to offer commuters calming and colourful moments of wonder. In support of railway company JR East’s business goals, The Colour Bath also creates room for revenue-generating content within a unified and entertaining ecosystem.
Expanding the journey landside (2022)
With nearly 72 million passengers served in 2019, Hong Kong International Airport vies with Dallas Fort Worth as the second busiest airport on the planet. The Journey of Discovery in the recently renovated Terminal 1, originally designed by Foster + Partners, strengthens the airport’s reputation as a leading destination for passenger experience innovation. Positioned at strategic touchpoints, four multimedia activations contribute to this holistic effort to create a welcoming atmosphere and impart a deep sense of place for arriving and departing passengers, from curb to gate or gate to curb. Integrating interactive technologies was key to the client’s vision, including original content and storytelling from celebrated local artists, crafted to resonate with local travellers and spark the curiosity of visitors. Extending the passenger journey on both ends, the immersive Twin Gardens in the Meeters and Greeters Hall offers visitors a lush environment to play, relax, and share excitement for their trip with friends and family, whether in person or on social media.
