A 1-km (0.6-mi) long LED ribbon surrounds The Orchard at Hamad International Airport and unfurls across two storeys, amplifying the beauty of nature with native botanical themes and showcasing Qatar’s rich cultural heritage on a 24-hour ambient loop.
Reinvigorating the travel itinerary (2022)
As part of an expansion to increase Hamad International Airport’s capacity to more than 75 million visitors, Moment Factory was tasked with creating a rejuvenating multimedia environment for the new concourse’s indoor tropical garden, The Orchard. Surrounding the oasis, a 1-km (0.6-mi) LED ribbon unfurls across two storeys, amplifying the beauty of nature with native botanical themes, and showcasing Qatar’s rich cultural heritage on a 24-hour ambient loop. Ideal for long layovers, or even a quick recharge, the serene space encourages travellers to meander and dwell in the terminal’s retail, food, and beverage zones, and repositions Hamad as a refreshing, rather than draining, leg of their journey.
Taking local pride global (2023)
As part of the largest design-build project in the state’s history, the transformation of the New Terminal A at Newark Liberty International Airport (EWR) extends a proud New Jersey welcome to domestic and international travellers. Seamlessly integrated into the terminal’s architecture and systems, The Digital Journey of Surprises was strategically designed to provide an entertaining experience within a highly functional space. Located at key touchpoints, a series of permanent large-scale installations evolve to meet traveller needs from curb to gate, with New Jersey pride front and centre every step of the way. Moment Factory consulted with numerous experts to capture the distinct yet diverse personality of the state’s 21 counties, and to pay homage to innovators shaping its history and future.
The future of the passenger experience
These world-class travel hubs exemplify a paradigm shift in passenger experience innovation.
“In today’s experience economy, travellers leave home with heightened expectations,” says Mikael Charpin, general manager and producer in the cities unit at Moment Factory. “Transportation hubs are no longer simply where the travel journeys begin and end. Increasingly, they have become a vital extension of the travel experience, where cultural discovery and entertainment open the door to higher satisfaction rates, increased brand value, and revenues.”
Art and immersive experiences can also boost traffic, dwell times, and on-site profits, proving transportation hubs can be places where both travellers and non-travellers choose to spend their time and money.
Where is Moment Factory headed next?
Since its inception in 2001, Moment Factory has created more than 525 unique projects worldwide, including the enchanting Lumina Night Walk series. The studio’s team combines their specializations in video, lighting, architecture, sound, and special effects to create remarkable immersive experiences. Productions span the globe and include clients such as Singapore Changi Airport, Notre-Dame Basilica of Montreal, Disney, Arcade Fire, Microsoft, Sony, Boston Museum of Science, Madonna, Cipriani, Universal Studios, the Toronto Zoo, and the Reims Cathedral.
Travellers can expect to see more innovative work from the studio’s ongoing collaborations with the world’s busiest and top-ranked transportation hubs, including Seoul’s Incheon International Airport, and another collaboration with Singapore Changi Airport.
Evidently, every step along the travel journey counts. By embracing the transformative potential of transportation hubs, each experience has the chance to leave a personal and lasting imprint on every traveller.
This article is based on a press kit Moment Factory prepared for v2com newswire. For more information, visit v2com-newswire.com.
