Out-of-home (OOH) advertising firm Pattison Outdoor and its digital signage business, Fourth Wall, are promoting Care Canada’s She Too fundraising effort with a video wall in downtown Toronto that encourages passersby to donate on-site.
The 2.4 x 4.2-m (93 x 165-in.) display matrix, located in a retail concourse beneath the Royal Bank Plaza, is accompanied by a ‘tap-to-donate’ cashless payment terminal, designed to accept $5 donations by credit card, debit card or smartphone. A full-motion ad on the video wall, a vinyl poster and a branded panel all help direct donors to the terminal.
The four-week campaign began on Apr. 4 and is part of Care Canada’s March4Women initiative, which aims to overcome poverty and discrimination by supporting equal rights and opportunities for women and girls around the world.
