Global News has extended its partnership with Pattison Onestop, becoming the official news content and information provider for Calgary Transit and the Toronto Transit Commission’s (TTC’s) digital out-of-home (DOOH) advertising networks.
Global began offering content last year on Pattison Onestop’s Edmonton Transit Service (ETS), office and residential DOOH networks. With the addition this month of 184 Calgary Transit and 436 TTC screens, its news is now running on 3,400 digital signs.
“Commuters will be kept in the loop on the day’s stories and events as they unfold,” says Cam Milne, vice-president (VP) and general manager (GM) of Pattison Onestop. “The quality of our content and its ability to speak specifically to each community are immensely important to us.”
