The mall is divided into five ‘neighbourhoods,’ each with its own wayfinding sign design motif.
An entrance experience
To complement the scale of the site, Pattison Sign Group turned to Optec Displays’ Infinity LED panels. Northstar Signs & Lighting of Surrey, B.C., mounted the 16-mm (0.6-in.) pixel pitch displays—which measure 5.6 x 10.5 m (18.5 x 34.5 ft) unframed and 6 x 11.6 m (20 x 38 ft) framed—with custom brackets just inside two of the mall’s entrances. Their size reportedly allows them to be seen up to 100 m (325 ft) away through the facility’s glass curtain walls.
Pattison also selected the display because their graphics and video would be easy to see regardless of the time of day or weather conditions.
“We have a long-term working relationship with Optec and know the high quality of their products,” says Chad Bedore, estimating manager for Pattison. “It was an easy decision to partner with them on this project.”
Video walls inside two entrances can be seen from up to 100 m away through the mall’s glass curtain walls.
In the wake of the mall’s opening, the LED panels—equipped with Optec’s SI-06 media player and MePro Plus II software—are currently playing a 12-minute loop of fashion images to reinforce a positive shopping experience. In the future, however, they will display mall and store-specific information, including listings for events and exhibitions, along with special offers. The screens have a working-life expectancy of more than 100,000 hours, equivalent to about 11 years if running 24 hours a day.
“These signs are an entrance experience,” says Jeff Brown, Ivanhoé Cambridge’s director of development for Tsawwassen Mills. “They are the perfect marketing tool for the mall, a fundamental component of its operations and vital in enhancing the customer experience.”
With files from Ivanhoé Cambridge, Knight Signs, Pattison Sign Group and Optec Displays. For more information, visit www.optec.com, www.ivanhoecambridge.com, www.knightsigns.ca, and www.pattisonsign.com.
