The team conducts an initial research, including audits and code checks, early site surveys, and a review of brand standards to develop a project brief before diving into concept development and design exploration.
SMC: What is the key to staying successful in this industry?
BH: For us, success is multi-faceted. Our creativity and trendsetting ideas help clients elevate their customer experience, which in turn draws traffic and drives sales. Also, effective communication combined with efficient project management techniques lead to a successful job. We deliver what we promise, and our team ensures they go the extra mile to achieve the desired results. Finally, timing and a little luck go a long way!
SMC: What are the future plans for your sign business?
BH: Growth is definitely on top of the list. Our capacity to design and implement branded spaces worldwide is increasing by the day. We work best with businesses that are focused on establishing themselves as industry leaders—this speaks to our future as well.
