
Out-of-home (OOH) advertising companies Movingmedia and Impact Billboards are the newest members of Canadian Out of Home Marketing and Measurement Bureau (COMMB).
Out-of-home (OOH) advertising companies Movingmedia and Impact Billboards are the newest members of Canadian Out of Home Marketing and Measurement Bureau (COMMB).
COMMB will be measuring and reporting audiences for Movingmedia’s digital screens located in Peterborough, Kawartha Lakes, and Oshawa, Ont., as well as Impact Billboards’ superboard and digital screens in Edmonton. Both the members’ inventories will be reflected in the July COMMB data report update.
“Advertising planners will now be able to access and evaluate audience data for these two OOH companies,” said COMMB’s president, Rosanne Caron.