Toronto-based software provider L Squared recently began upgrading The UPS Store Canada’s customer-facing digital signage network, with the goal of completing the nationwide project—encompassing more than 360 locations—before the end of this year.
“One of the big challenges facing our in-store associates is taking advantage of up-sell and cross-sell opportunities,” says The UPS Store Canada’s director of marketing, Michelle Cameron. “We tend to be a destination type of business, where customers come in and use us for one service and not the other, so digital signage is a tool that allows us to educate them about all of the small-business solutions we offer.”
“To keep capital costs low, we’re taking advantage of existing screens,” says Brent Nacu, director of business development for L Squared. “We’re providing easy setup instructions for franchisees and making sure almost every media player is activated and running on the same day it is delivered. We’re also following up post-install to ensure the franchisees’ satisfaction.”
Over the next few years, L Squared plans to replace the older screens with updated units, video walls and ‘menu boards.’
